| At the point of purchase, when your consumer is probably in a cold and unfriendly corner of a supermarket, your packaging needs to create desire. At that moment, consideration is high but thinking (let alone feeling) is low, so it should act as a trigger or shortcut to their hearts and minds. It needs to engage consumers in an instant, stirring something in them that makes a connection. After all, it’s that connection that drives loyalty and, eventually, a long-term relationship. |
